Marketing and Promotion of a Health Practice (CPD 3)

Target Audience (Multidisciplinary)

Health Practitioners, Practice Administrators and Managers

 

Style: Immersive & Interactive          TimeBreakfast  or  evening functions

 

Brief Description

Health Practitioners start their practices and continue practicing with minimal or no marketing and/or promotion of the practice. This lecture outlines the various strategies that the practice can employ to promote and market the offerings of the practice. The emphasis on marketing and promotion highlights the links that drive revenue increases for the practice.

 

Content

The lecture outlines the HPCSA guidelines of what a practitioner can or cannot do with regards to marketing of a practice. This includes the naming convention of health practices. Various activities that a health practice can be involved with in the marketing and promotion. How to develop a marketing plan and its most important components.  Development of a process for monitoring and evaluating the effectiveness of marketing and promotional activities. 

 

Duration 3 Hours

 

Learning Outcomes

Marketing and Promotion plan that drives increased revenue for the practice

Program Fee:   R1, 050 

 

The short program is run as a breakfast or evening workshop in select areas and times based on demand from any given area.

Keep an eye out in our upcoming events page or send us a mail with your request.

The program fees include teas, coffees and biscuits.

Refreshments, breakfast, lunch, dinners and finger lunch or dinners can be arranged but will be charged over and above the program fee

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